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Broad (Session-Based) Match Type in AdWords Explained

Filed Under (PPC Marketing) by PPC Master on 20-08-2009

This is a great little article posted by Rob Sieracki on the rocketclicks.com blog. It basically references what is noted in the adwords help : http://adwords.google.com/support/aw/bin/answer.py?answer=74246
It’s definitely something you should keep in mind.

Since June we’ve noticed a new “Search Query Match Type” on AdWords search query reports: “Broad (Session-Based)”. What is this newly reported match type and how does it affect advertisers?

Broad (Session-Based) Match Type Explained
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