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PPC Kahuna

Filed Under (PPC Spy Tools) by PPC Master on 11-04-2009

For those of you “depending” on spytools to reveal to you the holy grail of PPC riches, I’m afraid I have some bad news. As time goes on, the “elite guys” that are killing it in the PPC world are probably going to do everything in their power to block those tools from spying on their campaigns. My experience has shown I can block the more common ones from crawling my landing pages pretty easily – just google “block ppc spytools” and you’ll find a plethora of information on how to modify your .htaccess file. On the other hand, many of these guys are direct linking right to the merchant / clickbank hoplink which obviously can’t be blocked – this is yet another intriguing thing as most of the tests I’ve done have yielded terrible quality scores. Discussion for another day.

Anyway, one tool that I’ve been using more of is PPC Kahuna. It would appear it’s more difficult to notice since this software runs on your own PC so it doesn’t have a common IP address footprint that advertisers can easily block. Everybody knows what the IP addresses are of the common PPC spytools like keywordspy and spyfu and GCD and keycompete, etc etc etc. They can change and rotate servers but you can just update your .htaccess to block accordingly. Presumably, if someone was really watching their server logs, they could block you from using PPC Kahuna as well, but that would be a loooooot of work. eg, do you know what IP my various machines are running on? probably not ;)

I am now using PPC Kahuna as well as PPC Bully instead of GCD and compare it against spyfu and the free versions of keywordspy etc. You kind of have to have an open mind with these spytools and not rely on them too heavily – use them to gather some broadstroke market intelligence on where / how to enter a market, but don’t assume you can just copy someone and be successful. I think those days are numbered.

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