One strategy I’ve been using (not that it’s a huge “strategy” or “hidden secret” per se), is the simple method of linking PPC campaigns to firmly established sites that have strong SEO elements. If you have any decent page-rank sites with decent content – you are pretty safe with decent quality scores (at least in my own experience). Domain age is a factor – so the SPLOGS and FLOGS that are cranked out at lightspeed these days are harder and harder to get Google love. They WILL get slapped eventually and depending on the market you’re in – you could even end up with your Google Adwords account punted if the stuff you’re promoting isn’t within “the spirit of Google” and your landing page possibly mis-represents the product in some way, shape or form. Yes folks, it doesn’t get any easier does it.

Anyway, here’s method of backlinking I’ve been using (and it’s a tool – it’s all about freeing up your own time and brain power people) – BruteForce Linking

Check it out if you want an SEO boost to your sites to help with your PPC quality scores.

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