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PPC Is Tough…

Filed Under (PPC Marketing) by PPC Master on 10-04-2009

Despite all the new tools and systems and courses that are coming out, let’s face it, PPC is getting harder and harder. Without the proper strategy going into a campaign, you are pretty much guaranteed to put more money in google’s pockets than your own – sorry to burst your bubble.

I just posted a long rant over in the warrior forum about the apparent discontent with the GCD 2.0 system. I myself discontinued my membership, mainly because it wasn’t what *I* needed and although people were complaining about the quality of training and some other things, the tool DOES help to a certain extent. However, I question how useful it will be going forward since I was able to block all my own campaigns from being spyed on by GCD so you better believe the top players are doing the same. What good is a competitive market intelligence tool if all the data is coming from newbies that don’t know what they’re doing? If you wanted to create a PPC product on how NOT to run adwords campaigns, GCD might be very helpful with that too since 90% of the ads I saw were definitely destined for failure.

Anyway, I’m going to be back in my “test lab” and trying some new things so I’ll keep you posted. In the meantime, you can subscribe to my newsletter over at my www.ironmarketer.com blog to stay in the loop.

cheers and Happy Easter.

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