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PPC Tracking – Whether You Like It or Not, You Need To Do It

Filed Under (Pay Per Click Tracking, PPC Training) by PPC Master on

PPC Tracking is essential to ensure you are getting the best return on investment (ROI) for your paid advertising efforts.  With visitor and traffic intelligence that can be generated from the wide assortment of PPC tracking tools available, you or your company can ensure you’re getting the right traffic, for the right cost per click (CPC) and convert those visitors into buying customers.

What many marketers (from beginners to big companies) fail to really understand is that the most important ingredient to Adwords success is accurate PPC tracking.   Probably the BEST tool out there for PPC affiliate tracking & Optimization is StatsJunky <- You HAVE to checkout the demonstration by Mike and get his trends report…


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No doubt that various PPC tracking tools are gaining amazing popularity among Affiliate Marketers simply because most of them are losing money and have no idea why!   Adding a PPC tracking tool to your arsenal can easily let you have a profitable, fully optimized pay-per-click campaign the minute it launches.


So, what is the real secret of using a PPC Tracking tool?  Should you consider paying for PPC Tracking software?  PPC tracking is probably the most important aspect of successful (profitable) paid search marketing.  Since PPC Marketing is considered one of the easiest and fastest means of driving traffic to your offer(s) or websites, a pay per click tracking tool enables you to use paid search with minimal risks and gives you the best chance for a profitable campaign.  A basic feature of what a PPC tracking tool can do is track which keyword(s) you wish to bid on and allow it to research and analyze the competition for all PPC ads they are using with those keywords.  Once you see which PPC keywords your competitors have been bidding on for a certain length of time – assuming that if they are bidding on terms consistently for a length of time that the campaign is profitable – you can start your campaign with keywords that have proven to be profitable.

By using a paid search tracking tool, it is the easiest and most effective way to maintain a profitable PPC campaign or launch a new one.  There are many types of tools available for you but it is still up to you find one that has useful features to serve your particular needs.  If you’ve never used a pay per click tracking tool to monitor the performance of your campaigns, you seriously need to consider it.  Most of these tools easily enable you to spot the best performing combination of ads and keywords for new and even existing pay-per-click campaigns by watching your competition.  By tracking what they are doing, you will be able to find the “buyer” keywords and ads for your market.  PPC tracking tools are obviously a very important aspect of effective PPC search engine management.   With the rapid popularity of the Pay Per Click marketing method, many PPC tools and guides have hit the market.   If you’re serious about maximizing your success with PPC promotion, cpc marketing or marketing affiliate programs via pay per click,  please check out any of the PPC Tracking Tools referenced on this site – especially StatsJunky

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2 Responses to “PPC Tracking – Whether You Like It or Not, You Need To Do It”


  1. Well i have to agree, one of the biggest things that i hate to see is when someone says “PPC advertising does not work!” and they get mad and never do it again. Simply put if you ask those people if they used a PPC Tracker the answer will be “no.” Solution – Use a PPC Tracker and you will not be one of those people who hates PPC advertising you will say “PPC advertising works!”


  2. [...] PPC Tracking is very important to make sure you are getting the best return on investment (ROI) for your paid advertising efforts. With visitor and traffic information that can be gathered from the great assortment of PPC Tracking software available, you or your business can make sure you’re getting the correct targeted traffic, for the right cost per click (CPC) and convert those visitors into buying customers. What the majority of the marketers (from beginners to large companies) fail to truly understand is that the most important aspect to Adwords success is accurate PPC Tracking. [...]

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