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PPC to CPA – It’s about to get a whole lot more crowded!

Filed Under (Google Adwords, Pay Per Click Tracking) by PPC Master on

Running PPC ads to CPA offers almost seems to be a mind-numbingly simple way to trade pennies for dollars – getting someone to enter their zip code or email address is WAY easier than getting someone to actually whip out their credit card and PAY for something. However, what offers do you go after? what keywords convert? Will CPA offers convert via SEO traffic or do they convert better via PPC traffic? These are questions every online marketer faces when diving into this realm of PPC marketing. They key is, how do you do it without pulling all your hair out and killing all your time and/or budget?

You need TOOLS – tools like PPC Bully 2.0 ;)

Remember to opt-in on the right to see why PPC Bully 2 is one of my most important tools in my PPC marketing arsenal… I’ll be creating a video series and blueprint for how I use PPC Bully in my day-to-day and sharing with my VIP subscribers.


This is a repost of one of the threads over on the official PPC Bully 2.0 launch blog

In any case, if you haven’t figured it out – PPC Bully is a *tool* – HOW you use the tool is what differentiates you from the pack. If we were all given a hammer, chisel and a piece of soap stone – I’m quite certain that the resulting “art” would be different. Having said that, with the IM landscape getting more and more and more cluttered/crowded/saturated/competitive (you get the idea), you really have to start thinking about going off the beaten path and the great thing about PPC Bully 2.0 is, I’ve found a few advertisers that are doing just that – in markets that I would have never thought of, and are in markets with ZERO SEO competition.

Another VERY important note I wanted to mention, in markets with low SEO competition, PPC competition is also very low (as expected). I have done a few tests where I do my SEO thing (and own the first page of Google or at least multiple listings) for a particular product, AND I run a PPC advertisement at the same time (But Tavis, what’s the point of running PPC if you’re already owning the first two pages of Google??!?!?)

I’ll tell you why…

It has been proven that the mindset behind someone someone who clicks on the paid ads on the right is in a different frame of mind than someone who clicks on the organic search results on the left. People that click on the paid ads tend to be BUYERS and people that click on the organic search are still looking for information to confirm their buying decisions. I know this simply because I’ve converted more BUYERS off of my PPC listing than off of my exact same landing page which is linked from my natural search results. Granted, my ad is one of very few (if not the only) one appearing – not to mention I sometimes run multiple PPC ads from different accounts so I show up with multiple ads… ahem… so when I track this, I can prove that when I own pretty much ALLLLLL the real estate for organic search AND paid search for a particular “widget”, I actually get more sales conversions from the paid search rather than the SEO!

SOOOOO, the moral of the story is, ranking highly on the organic search is obviously a great way to get traffic and get optins and boost your own ego and pride and all that great stuff, but when it comes down to GETTING PAID – surprisingly, in my own tests as well as confirmed by some other guys, PPC still outpulls in terms of converting sales (boooo from all the folks in the SEO world). This is my OWN experience in the particular markets I’ve tested – The operative word being, I’ve tested and tracked very specifically!

The GOOD thing is, with PPC Bully 2.0 – it makes the testing A HELLUVA LOT QUICKER because you’re at least going after known converting keywords. Another good thing is, Google is smart, and if your site is properly SEO’d, you will STILL rank for other thematically related terms (you may not own the whole first page, but you’ll still show up).

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Comments:

2 Responses to “PPC to CPA – It’s about to get a whole lot more crowded!”


  1. I am curious to know what pricing model will be used(costwise) I see that my post get deleted on the ppcbully blog when I ask about cost, is that so bad about wanting to know how much it will cost?


  2. Hey Kim,

    I have been a PPC Bully “gold level” subscriber at for version 1.0 at $100/month and have been fortunate to be a tester for v2. In terms of PPC Bully 2.0, I would imagine it is going to be significantly higher just based on comparable tools out there. I’ve got an email into Yefi at PPC Bully to see if he can shed some light on the pricing and I’ll let you know as soon as I find out myself. I’m going to take a wild guess and assume it will have an initial upfront fee just like GCD 2.0 did, and some sort of monthly usage because of the API costs involved.

    I’ll keep you posted as I get more info!
    cheers
    Tavis

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