You need TOOLS – tools like PPC Bully 2.0

Remember to opt-in on the right to see why PPC Bully 2 is one of my most important tools in my PPC marketing arsenal… I’ll be creating a video series and blueprint for how I use PPC Bully in my day-to-day and sharing with my VIP subscribers.

This is a repost of one of the threads over on the official PPC Bully 2.0 launch blog…

In any case, if you haven’t figured it out – PPC Bully is a *tool* – HOW you use the tool is what differentiates you from the pack. If we were all given a hammer, chisel and a piece of soap stone – I’m quite certain that the resulting “art” would be different. Having said that, with the IM landscape getting more and more and more cluttered/crowded/saturated/competitive (you get the idea), you really have to start thinking about going off the beaten path and the great thing about PPC Bully 2.0 is, I’ve found a few advertisers that are doing just that – in markets that I would have never thought of, and are in markets with ZERO SEO competition.

Another VERY important note I wanted to mention, in markets with low SEO competition, PPC competition is also very low (as expected). I have done a few tests where I do my SEO thing (and own the first page of Google or at least multiple listings) for a particular product, AND I run a PPC advertisement at the same time (But Tavis, what’s the point of running PPC if you’re already owning the first two pages of Google??!?!?)

I’ll tell you why…

It has been proven that the mindset behind someone someone who clicks on the paid ads on the right is in a different frame of mind than someone who clicks on the organic search results on the left. People that click on the paid ads tend to be BUYERS and people that click on the organic search are still looking for information to confirm their buying decisions. I know this simply because I’ve converted more BUYERS off of my PPC listing than off of my exact same landing page which is linked from my natural search results. Granted, my ad is one of very few (if not the only) one appearing – not to mention I sometimes run multiple PPC ads from different accounts so I show up with multiple ads… ahem… so when I track this, I can prove that when I own pretty much ALLLLLL the real estate for organic search AND paid search for a particular “widget”, I actually get more sales conversions from the paid search rather than the SEO!

SOOOOO, the moral of the story is, ranking highly on the organic search is obviously a great way to get traffic and get optins and boost your own ego and pride and all that great stuff, but when it comes down to GETTING PAID – surprisingly, in my own tests as well as confirmed by some other guys, PPC still outpulls in terms of converting sales (boooo from all the folks in the SEO world). This is my OWN experience in the particular markets I’ve tested – The operative word being, I’ve tested and tracked very specifically!

The GOOD thing is, with PPC Bully 2.0 – it makes the testing A HELLUVA LOT QUICKER because you’re at least going after known converting keywords. Another good thing is, Google is smart, and if your site is properly SEO’d, you will STILL rank for other thematically related terms (you may not own the whole first page, but you’ll still show up).

Technorati Tags: CPA Marketing, ppc bully 2.0, PPC Marketing, ppc to cpa, ppc tracking

In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups.

For example, an ad group containing any of the following display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
www.example.com
www.widgets.example.com
www.example.com/widgets/redwidgets/
www.example.com/index.html

The following display URLs in the same ad group, however, would not comply with our policy because their top-level domains don’t match:
www.example.com
www.example.widgets.com

As a result of this update to our display URL policy, we encourage you to make any necessary adjustments to your ads in advance of the change. This will ensure that they’ll run without disruption as a result of future disapprovals related to this policy. Also, remember that your ad’s display URL must match its destination URL (the URL of your landing page). All other requirements regarding our existing display URL policy and its enforcement will remain the same.

While we understand there are legitimate use-cases for multiple display URL domains within one ad group, we ask that you use separate ad groups for each domain. This will not only provide a better user experience for your potential customers, but will also allow you to better organize and track the various domains within your AdWords account.

Posted by Emel Mutlu, Inside AdWords crew
Friday, February 20, 2009 at 10:40 AM

Technorati Tags: google display url policy