Running PPC ads to CPA offers almost seems to be a mind-numbingly simple way to trade pennies for dollars – getting someone to enter their zip code or email address is WAY easier than getting someone to actually whip out their credit card and PAY for something. However, what offers do you go after? what keywords convert? Will CPA offers convert via SEO traffic or do they convert better via PPC traffic? These are questions every online marketer faces when diving into this realm of PPC marketing. They key is, how do you do it without pulling all your hair out and killing all your time and/or budget?

You need TOOLS – tools like PPC Bully 2.0

Remember to opt-in on the right to see why PPC Bully 2 is one of my most important tools in my PPC marketing arsenal… I’ll be creating a video series and blueprint for how I use PPC Bully in my day-to-day and sharing with my VIP subscribers.

Read More on The PPC Bully 2.0 Tool -

Technorati Tags: CPA Marketing, ppc bully 2.0, PPC Marketing, ppc to cpa, ppc tracking

Beginning the week of February 24, we’ll implement a change to our AdWords policy regarding multiple display URL domains per ad group. Please read on to determine whether your AdWords account will be affected by this change.

In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups.

Read more about policy change!

Technorati Tags: google display url policy