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Perry Marshall on “Arbitrage vs. Alchemy”

Filed Under (PPC Marketing) by PPC Master on 29-07-2009

** Just received this from Perry Marshall – interesting read.

Subscriber Nick Neilson defines the two fundamental approaches to business as:

Arbitrage vs. Alchemy

Arbitrage means: Making the transaction happen a little more efficiently, a little more effectively. Shaving a few or a lot of pennies out of the deal. Getting more traffic for less money, sourcing the product at lower cost. Beating the competition in the apples vs. apples comparison.

Alchemy means: Creating value where none existed before.
Converting low-value commodities into high-value assets.
Turning lead into gold. Transforming desert sand into Pentium chips. Winning by creating an apples vs. oranges comparison.

Arbitrage has its place in the world, but victory ultimately belongs to the alchemists. Arbitragers are ALWAYS watching their back. Alchemists are always looking ahead.

The highest aspiration you can have in business is to be an alchemist.
Read More About Perry Marshall

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Planets Are Realigned Again!

Filed Under (General PPC Marketing) by PPC Master on 28-07-2009

** Update 8:09pm PST **

Things are back to “normal” here at ppcdeconstructed… at least as normal as they are going to get! Full blog functionality is back as far as I can tell and all links are working again. Please let me know if you find anything screwy!

Cheers and thanks for visiting. Again, sorry for the inconvenience!
Tav.

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Keyword Rockstar ? The Software Is WAY Better Than The Corny Name!

Filed Under (Keyword Research) by PPC Master on 26-07-2009

Just a quick post about a keyword tool I’ve been using for a couple days called Keyword Rockstar. I don’t like mentioning anything until I get a chance to use it and test it and suffice to say I’ve GOT to create a video demo of this thing as it’s pretty freaking nutty. I use a LOT of tools and I can honestly say this thing is going to replace a majority of them for sure.

Check out the video on Jon’s site if you’re interested HERE or click the pic below:

Keyword Rockstar Screen Shot

I’ll report more on it later for sure!

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Stats Junky Birthday Bonanza!

Filed Under (Pay Per Click Tracking) by PPC Master on 20-07-2009

If you’ve ever been frustrated with sub ids, exporting stats and manually creating profit loss reports at a keyword level …

… than this may be one of the most important blog post you’ve ever read!

There’s a smokin’ hot software program called StatsJunky that automatically tracks your affiliate and PPC profit and losses all the way down to a keyword level.

Click Here For Stats Junky Discount!

There’s never been anything like it before and it’s even endorsed by multi-millionaire Aymen from Arbitrage Conspiracy and Uber Affiliate Guru ShoeMoney!

Read More About StatsJunky Lifetime Discount

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7 deadly sins of landing page design

Filed Under (PPC Marketing) by PPC Master on 15-07-2009

Have you committed one of the “7 deadly sins of landing page design?”

Since it’s the page visitors see after clicking your ad, your landing page is one of your most valuable tools. A bad landing page will drive visitors away, while a good one will turn AdWords clicks into customers. Inside AdWords crew held a webinar on July 1st to expose the “7 deadly sins of landing page design”, and explained how to fix them.

Tim Ash, one of the Website Optimizer Authorized Consultants, led this webinar and shared many insights and best practices to help advertisers improve their conversion rates.

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